Apptamism : New Word of the Week

New word of the week = Apptamism . The art of being optimistic about what will happen once an organisation develops its own apps.

I agree that apps need to offer more than their parent website – or what’s the point ?

Offline access to info & data can be important for the segments of society not on all inclusive data packages.

I’ll continue these thoughts on twitter … @stuartberry1