What do you want from your local services online ? What are you expecting to see when you look at your local councils website, or try to check out out your doctors surgery website for information about flu vaccine clinics ? Does your local council have a Facebook , twitter, YouTube or website presence?
The digital futures Shropshire conference is taking place on Monday, and I a shall be attending. I am interested in learning more about how to encourage people to use online services or information. What makes a website a hit or a miss? In this age of austerity I believe organisations have a responsibility to be making sure that they are making the best possible use of resources. This means spending some time considering who is actually using the information that is being provided digitally ? Who is looking at their web pages ? Which groups are missing out on this and what could be done to help change the current status quo ?
Internet has a massive potential for helping information spread about society, communities and special interest groups. As a GP I have an interest in helping people to find and use “quality” websites. I’m a big fan of the concept of getting the information out of the reservoirs and flowing down the pipes to the people that want it. I’m interested in using some of the tips and tricks that social marketing can offer to help to nudge people into a more informed position. What can we learn from those who work in the marketing industry? What examples of social media marketing can you spot at your breakfast table ? On the cereal packets?
I believe that better access to information about local services , councils, sports centres, education, entertainments, clubs and social groups would be a good thing. I am pleased to see more public sector organisations developing websites and experimenting with social media. I appreciate the effort that it takes to set up and run a website. It may appear to be a “cheap” medium to broadcast information, but the sites have to be maintained and refreshed or they can quickly look shabby.
Social media is here to stay .Smart phones will be commonplace in the next 2 years and organisations will need to have some way of interacting with , engaging with and possibly influencing the discussions that take place on whichever social media channel is in vogue. How will organisations adapt to this 24/7 feedback ? He much time and money should be spent on social media and Internet compared to more traditional information ?
Please click on the speech bubble to comment on the post or tweet me @stuartberry1 or use the hash tag #digifutures12 this week.